Over the last several years, YouTube has become a serious marketing platform where businesses are given the opportunity to promote content in a truly visual and highly engaging way.
Today, more than 1.9 billion users visit YouTube on a monthly basis and watch billions of hours of videos every day, making YouTube the second most visited website in the world.
How to Start and Grow a Successful YouTube Channel for your Business or Brand?
Posting to YouTube Multiple Times per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and
getting more recommended views. If possible, post a video to YouTube three or more times a week, especially if you are just starting out
and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in
Develop a Sustainable Video Production Workshop
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going
to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Start each Video with an Interesting Hook
How you hook viewers depends on you and your video content. If a video features a project of any kind,
show the end result first. A stunning result makes people more interested to see how you achieved it.
This approach is great for DIY and makeover videos.
Keep Titles and Opening Credits Short
Attention spans are short. A long title or credit sequence at the beginning of a video can
cause people to lose interest. Also, a long opener discourages binge watching because
people don’t want to watch the same long sequence over and over.
Add End Screens to Promote Your Videos, Channel, or Website
End screens are interactive graphics that link to another video, playlist, channel, or
website, or prompt someone to subscribe to your channel. As the feature name suggests, you can add
end screens only in the last 20 seconds of your video, so you have to plan
where the end screens will appear.
Discover How to Build Your YouTube Kingdom with this Comprehensive Guide on Starting and Growing a Successful YouTube Channel.