The TikTok social media platform has seen explosive growth over the last two years.
It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.
To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
TikTok Viral Marketing
The best way to get large-scale brand awarness on TikTok is to reach virality by tapping into trending memes and challenges.
By moulding your brand into preexisting trending posts you can fuse ads and entertainment.
There is the potential to have your content go viral and make it onto the TikTok trends list. The beauty of TikTok is its fast-paced
consumption flow allowing more chance for your content to get noticed, especially when it is trending, and therefore more chance
for your brand to stick organically into the minds of Gen Z.
A large amount of viral and trending content on TikTok take the form of challenges.
TikTok challenges usually involve a particular song or sound clip and are accompanied with a hashtag.
Some of the most popular trends on TikTok can be found via the search page. Most trends, memes and challenges are associated with
a specific hashtag.
TikTok videos normally explore one concept. So, if you can find how a trending concept links to the product or service you aim to sell, the content and
audience is already there on TikTok to be tapped into.
For TikTok, the comedy, beauty and music genres are most important for reaching large audiences. Taking this into account, you should make
your brand fit into of these genres as a first step before utilising hashtags, popular challenges, songs and influencers to ensure
your content is millennial friendly.
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